Rickety knees and tight hips led to a eureka moment in the gym just before Covid. Geoff wore tights with knee braces over them which continually slipped.
While doing squats one day and stopping for the umpteenth time to secure the knee braces he said out loud, ‘why doesn’t someone just put the knee braces in the leggings’? That was thought that became Imbrace.
Why are they called IMBRACE?
It’s an old spelling of ‘Embrace’ - it means holding you, hugging you, literally wrapping you tightly in its ‘IMBRACE’.